CASE STUDY
We built one integrated campaign for an Oracle ERP partner. It pulled a 16% LinkedIn response rate, 32 qualified leads from Google, and a spot on LinkedIn's list of the best B2B campaigns in the UK that year.
CLIENT
Enterprise Software
SECTOR
Enterprise ERP
/ Cloud
SERVICES
LinkedIn InMail, Google Ads, Landing Pages, Case Study Production
RESULT
Outstanding
Response Rate
THE BRIEF
The client sold and implemented enterprise ERP, and they were good at it. Capability was never the issue. Getting in front of the right decision-makers, at the right moment, and turning a nod into real pipeline, that was the job.
A campaign built around proof was the answer. Customer success stories, with hard data attached, delivered to a precisely targeted prospect audience across LinkedIn and Google.
SOUND FAMILIAR?
THE CHALLENGE
You have a strong product and real customer results. But reaching senior ERP decision-makers in enterprise accounts — and getting them to engage — requires more than awareness. It requires evidence, delivered in the right format, to the right person, at the right time.
This is a common gap for technology partners and resellers. The sales team knows the value. The marketing doesn’t yet have the assets to communicate it at scale.
ROLLING OUR SLEEVES UP
We built everything the campaign needed: the proof asset, the landing pages, the targeting, the paid channels. Each piece stood on its own and made the others hit harder. It's a model we can run for any enterprise tech business with a strong product and a hard-to-reach buyer.
A 16-page customer success story built to a strict results format. Hard data, performance gains, operational wins, and quotes from both the client and the project team.
Prospect-specific landing pages with LinkedIn Autofill forms, integrated directly with Salesforce CRM. Different variants for different prospect segments, every one built to convert.
Dynamic display ads aimed at senior enterprise decision-makers. Daily optimisation by prospect type, with retargeting to catch the ones who didn't bite first time.
200,000 impressions across the campaign. They landed in front of qualified enterprise buyers, not a random crowd. The targeting is what made the reach pay, and what drove a response rate LinkedIn UK hadn’t seen all year.
NUMBERS WE’RE PROUD OF
16%
LinkedIn response rate — recognised as among the highest UK B2B results of the year.
2 × £250k
Two of the 11 star leads generated were each worth in excess of £250,000.
32 MQLs
Marketing qualified leads from Google Ads and retargeting activity.
200k
Brand impressions delivered to a targeted enterprise audience across the full campaign.
HOW IT STACKS UP
Swipe horizontally to compare all columns
| Metric | Industry benchmark | Actual | Grade |
|---|---|---|---|
|
LinkedIn InMail response rate Sponsored InMail, B2B enterprise, UK |
5-10% B2B InMail average at time of campaign |
16% LINKEDIN UK VALIDATED |
AMAZING |
|
Google Ads MQLs Marketing qualified leads from search and retargeting |
Varies by spend B2B ERP - high-intent, low-volume category |
32 MQLs HIGH-INTENT CATEGORY |
GREAT |
|
Pipeline quality Star leads with confirmed deal value |
Typically 1-2 per campaign Enterprise ERP deals at £250k+ |
2 x £250k+ 2 LEADS, EACH £250K+ |
UNBELIEVABLE |
RELATED WORK
CLIENT VOICE
MARKETING MANAGER, ENTERPRISE SOFTWARE PRODDUCT
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