CASE STUDY
How we turned 300+ sluggish product and campaign pages into a lead-revenue machine for a global professional intelligence platform.
CLIENT
Global Professional Intelligence Platform
SECTOR
Tech /
Enterprise SaaS
SERVICES
CRO - UX Analysis
- Web Build
RESULT
+125% lead
revenue
THE SIX MONTHS ON ONE PAGE
Strong traffic, a credible product, an estate that should have been converting.
We rebuilt it for performance — and the numbers followed quickly.
THE BRIEF
The client had built up a significant digital estate: hundreds of product and campaign pages serving a global professional audience. The traffic was there. The conversions weren’t.
Pages were slow to load, built without CRO principles, and difficult for the internal team to edit and maintain. The gap between visitor and lead was a structural problem, not a content one.
SOUND FAMILIAR?
THE CHALLENGE
You have strong traffic, a credible product, and a digital estate that should be converting. But the pages were built for launch, not for performance — speed, structure, and editability were afterthoughts.
This is one of the most common gaps we see in B2B technology businesses. Scale compounds the problem: the larger the estate, the harder it is to fix without a structured approach.
WHAT WE DID
We started with FullStory and UX analysis to understand exactly where and why visitors were dropping.
Then we built a structured programme that addressed performance, conversion, and operability in parallel.
Full session recording and behavioural analysis via FullStory. We identified the specific friction points across the estate before writing a line of code.
Bespoke landing pages built to conversion best practices. Simplified design and clearer customer journeys, informed by the data — tested and iterated post-launch.
Pages rebuilt to load significantly faster and to clean build standards. The internal team could edit and maintain the estate without technical bottlenecks.
Rebuilding 300+ pages on a live enterprise estate, without denting existing traffic, takes proper project management, ruthless prioritisation and a production line that moves fast without dropping quality. That discipline is built into how we work.
NUMBERS WE’RE PROUD OF
+125%
Total lead-revenue increase over the six-month engagement.
+50% / qtr
Consistent quarter-on-quarter growth, compounding across the programme.
Lightning Fast
Load speeds went from conversion-killer to competitive edge.
Day one
Pages built to be edited and maintained by the client team from launch
— not dependent on agency resource.
GROWTH TRAJECTORY
Quarter-on-quarter compounding growth is harder to achieve than a single spike. It means the foundations were right, not just the launch.
From a baseline of 100, lead revenue reached 150 by the end of Q1 and 225 by the end of Q2 — a 125% increase in six months
RELATED WORK
CLIENT VOICE
STEWART COGGIN - CHANNEL MARKETING SPECIALIST, BRIGHTMINE
WORK WITH US
Talk to us about your B2B technology business.
