CASE STUDY

PERFORMANCE MARKETING | PAID SOCIAL | PAID SEARCH | CRO | CYBERSECURITY

We forecast it. Then
we beat it.

A multi-channel campaign for RSA that beat every forecast target and delivered a LinkedIn CTR at three times the committed forecast, all from a £10k budget.

CLIENT

RSA / A leading
cybersecurity vendor

SECTOR

Cybersecurity /
Enterprise SaaS

SERVICES

Paid Search, Paid Social, CRO, Social Selling

CAMPAIGN

Multi-Factor Authentication

1.4%

LinkedIn CTR, 3x the forecast we committed to before launch

2,470

Google Ads clicks against a target of 1,500

550k

Total campaign impressions across search, social and display

THE BRIEF

Forecasting wasn’t optional.
It was the brief.

RSA were co-funding this campaign alongside a leading cybersecurity vendor. That meant one non-negotiable condition: before a single pound was spent, we had to accurately forecast the number of clicks, impressions, and conversions the campaign would deliver.

This wasn't a retrospective target set after results came in. We committed to specific numbers upfront, with RSA's sign-off required before launch. Then we had to meet them.

SOUND FAMILIAR?

THE CHALLENGE

Co-funded campaigns come with double the scrutiny. When a vendor puts budget in, they want certainty, not a hopeful projection. That's how we like to work.

The ability to forecast campaign performance with confidence is a function of experience, data, and process. It's what separates a media plan from a business case.

ROLLING OUR SLEEVES UP

A full-stack campaign. One integrated budget.

We wrote and finalised the brief with the client to ensure every nuance was captured. From there, we built and managed every channel in-house: creative, copy, development, media buying, and daily optimisation.

Audience & brief development

We worked with the client to define precise prospect profiles across multiple buyer personas within target accounts, before the campaign structure was designed.

Multi-channel execution

5 persona-led landing pages with Salesforce CRM integration and LinkedIn Autofill. LinkedIn advertising, Google Ads, retargeting across display networks, and social selling training for the sales team.

Daily budget management

We managed a combined budget across all channels, moving spend to where performance was strongest. A/B testing ran continuously across AdWords, LinkedIn, and retargeting throughout the campaign.

CLIENT VOICE

“Aspire committed to numbers before the campaign launched and delivered on every one of them. The quality of the work and the daily involvement with our sales team made this one of the most effective campaigns we have run.”

MANAGING DIRECTOR, LEADING CYBERSECURITY VENDOR

NUMBERS WE’RE PROUD OF

Every target met. Industry benchmarks beaten where it counts.

Swipe horizontally to compare all columns

Metric	Target	Industry Benchmark	Actual
Total impressions	319,000	Set per budget VOLUME SCALES WITH SPEND	550,000 +72%
Google Ads clicks	1,500	2.41% CTR B2B SEARCH AVERAGE	2,470 +65% VS TARGET
LinkedIn CTR	0.44%	0.44-0.65% B2B SPONSORED CONTENT	1.4% TOP QUARTILE
LinkedIn clicks	88	0.70%+ CTR TOP PERFORMER THRESHOLD	612 TOP QUARTILE CTR

WORK WITH US

Let's talk about your
next campaign.

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Let's talk

We forecast it. Then we beat it.

Forecasting wasn’t optional. It was the brief.